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Beyond Today...it's up to you is a community-based social marketing campaign to promote tobacco cessation and healthy lifestyle behaviours among the Aboriginal and Torres Strait Islander communities of the ACT and surrounding regions.
The development of this campaign is a key component of the ACT Implementation Plan for the COAG National Partnership Agreement on Closing the Gap in Aboriginal and Torres Strait Islander Health Outcomes as well as our Implementation Plan for the national measure up campaign under the National Partnership Agreement on Preventive Health. In 2008 the ACT Government made a commitment to reduce smoking rates which led to the development of the ACT Aboriginal and Torres Strait Islander Tobacco Control Strategy 2010-2014.
The campaign features local members of the community telling stories about their motivations to live a healthy lifestyle across a range of materials, including: posters, brochures, short videos and songs created and performed by local Aboriginal and Torres Strait Islander children and young people.
Campaign resources provide 'how to' information for those wanting assistance to make behaviour changes and complement existing information and services available.
|Download:||Beyond Today...its up to you - Brochures (Elder and Families) (PDF File - 1552k)|
Beyond Today...its up to you - Posters (Elders, Families and Young People) (PDF File - 3241k)
|Download:||Story transcript (PDF format) (PDF File - 319k)|
Story transcripts (Word format) (Microsoft Word Document - 2066k)
To order resources, please download the Resource Order Form below.
|Download:||Beyond Today...its up to you - Resource Order Form (pdf format) (PDF File - 537k)|