Program delivery

The period of PURPLE crying

The Period of PURPLE Crying is a program that is delivered in three doses (stages) to parents.

Dose One:

In the ACT, Dose One will be introduced following the birth of your baby while you are still in the hospital. Your health care provider will demonstrate the Period of PURPLE Crying program, provide you with an educational booklet and an access code to the mobile application.

Your Personal Health Record (Blue Book) will be updated with a sticker to inform other health professionals that Dose One has been completed.

Dose Two:

During follow up appointments with your general practitioner and/or Maternal and Child Health Nurse (MACH), you will receive further education on the Period of PURPLE Crying program. This is an opportunity for you to ask questions and have discussions about your baby’s health care needs. Dose Two is a little more flexible in terms of timing than Dose One, generally occurring throughout the first three months following your baby’s birth.

Dose Three:

It is important that all people involved in the care of your baby are educated about the Period of PURPLE Crying program and how to cope with excessive crying in the first three months of the baby’s life.

Further information

Period of PURPLE Crying program

Period of PURPLE Crying program mobile application

To access the Period of PURPLE Crying mobile application, you will require an access code which will be provided to you by your midwife or care team after your baby’s birth. If you have not received your access code, contact your maternity provider.

A mobile version of the Period of PURPLE Crying application can be downloaded for Apple and Android devices from Google Play.

Where to get help

  • The Maternal and Child Health Nurse (MACH) Nursing Service is able to assist parents by working in partnership to provide support, information and health advice. To access Maternal and Child Health Nursing services, contact Community Health Intake on (02) 6207 9977 between 8am and 5pm weekdays.
  • Your general practitioner (GP)

After hours advice for parents and caregivers

Healthdirect Australia
1800 022 222 (free call; 24 hr)
Healthdirect Australia is a telephone health advice and information service.

Pregnancy Birth & Baby
1800 882 436 (free call)
A confidential phone and online service providing information, advice and counselling about pregnancy, childbirth and baby's first year.

Tresillian Parent Helpline
1800 637 337 (free call)
Tresillian Parent Helpline is a telephone service where you can speak to a Child and Family Health nurse on any aspect of parenting children aged up to five (5) years of age.

Karitane Careline
1300 227 464 (1300 CARING)
Karitane Careline is a telephone service where you can speak to a Child and Family Health nurse on a wide range of issues concerning infants and children from birth to five (5) years of age.

Australian Breastfeeding Association
1800 686 268 (free call)
Breastfeeding support and information are available from Australian Breastfeeding Association (ABA) volunteers via the Breastfeeding Helpline.

This information is provided for advice only, but does not constitute endorsement of these services.